About

How We Do This exists to support leaders who want to create lasting impact without compromising values, people, or performance. We understand the pressure and complexity of leadership today – from rapid digital change to the human realities of guiding teams through uncertainty. That’s why we work as strategic partners, offering practical tools, grounded insight, and thoughtful guidance to help leaders navigate transformation with clarity, lead with intention, and build systems that are both high-performing and human-centred.

“We have the power to envision and create more inclusive and innovative futures”

With two decades of experience in media leadership including her role as a former BBC digital executive our founder, Ramaa, offers deep industry insight and specialised expertise in digital innovation and AI.

Today, she advises leaders across media, education, and business on navigating change and AI with clarity, confidence, and a human-centred approach. Ramaa is a member of the faculty at Oxford University’s Reuters Institute and the European Broadcasting Union, consults for international institutions, and leads Inclusive Story AI, a pioneering initiative exploring inclusion and ethics in emerging technologies.

Her leadership has delivered social impact through media innovation, underpinned by a strong track record in delivering change, strategy, learning design and executive coaching. Her interdisciplinary work bridges storytelling, technology and ethics, and extends into a creative practice that explores the human side of AI through mixed media approaches.

Her presentation was one of the most interesting and informative of the whole 3-day event. She spoke about the latest on AI use in media organisations. Ramaa gave my delegates – very senior directors of media orgs from across Africa- extremely helpful and important tips on how to effectively use LLMs to improve their journalism.

It was wonderful finding her again, and very impressive to see what amazing and interesting work she is doing to educate users and audiences. She has always been at the forefront of the digital transformation, and a pioneer in experimenting and helping users
get the best out of AI.

Plus, she’s an absolute joy to work with!

Ramaa Sharma delivered an inspiring and highly insightful guest lecture at our AI Scout training day. Her ability to translate complex AI concepts into clear, practical guidance resonated deeply with our participants. She brought a unique blend of expertise, storytelling, and strategic perspective that sparked meaningful discussions. Ramaa’s contribution significantly enriched our program and left our team motivated to push forward in our AI journey.